With over ten years of experience working, YETI was founded with a simple mission: build the cooler you’d use every day if it existed. They were built for the serious outdoor enthusiast rather than for the mass-discount retailers. They decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis.

Today, YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.

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